A complete laundry chemical programme for Dubai hotels and serviced apartments, built around two verified product lines: the LAUNDREX commercial range for main-wash detergent, bleach and softener in bulk, and ECO CLEAN Ruby Crystal for guest-facing fabric softening. Both formulated to perform in Dubai's 300–500 ppm hard water.
Dubai's hotel laundry operations face a challenge that European and Asian markets do not: hard water. At 300–500 ppm total dissolved solids, standard laundry chemicals formulated for soft-water markets underperform here, leaving grey residue on white linen and stiffening fabric over repeated washes. Vileson Trade FZCO supplies two verified, hard-water-ready product lines to hotels across Dubai, UAE and the GCC from our Jebel Ali warehouse — LAUNDREX for bulk commercial wash and ECO CLEAN Ruby Crystal for guest-facing finishing.
Hard water contains elevated dissolved calcium and magnesium. When a detergent designed for 50–150 ppm water is used at Dubai's 300–500 ppm, those ions react with the surfactant to form insoluble soap scum — depositing on linen fibres as grey residue, reducing softness and shortening usable linen life.
LAUNDREX POWER PLUS contains Sodium Carbonate at over 30% concentration, which acts as a built-in water softener — it precipitates calcium and magnesium ions from Dubai's water before they can react with the surfactant, so the detergent performs at full efficacy instead of leaving scum behind.
A Dubai hotel laundry operation needs four functions covered: main-wash detergent, whitening bleach, fabric softening and a booster for heavy staining. Vileson Trade FZCO supplies all four from two verified product lines — full technical data sheets and dosing charts available on each product's own page.

Low-foam commercial detergent powder for front-loading machines. Bleach-stable optical brightening agent, hard-water compensating chemistry, effective 40–90°C. DET is the low-foam formula for white fabrics and Kantoora.
Full specs & dosing chart →For white fabrics only — hotel linen, towels, bed sheets and Kantoora. Restores whiteness across repeated commercial wash cycles when used at the correct dose for fabric quality and temperature.
Full specs & dosing chart →Safe for all fabrics and colours, dosed in the final rinse cycle. Reduces static, improves guest-facing feel on towels and robes, and is compatible with the full LAUNDREX main-wash range.
Full specs & dosing chart →Premium 1L fabric softener with a Baccarat Rouge-inspired scent, up to 33 washes per bottle. Dubai Municipality registered. Used as a finishing softener on premium guest linen where scent is part of the room experience.
Full specs & product page →From the LAUNDREX Technical Data Sheet. Dose in grams per wash cycle. In Dubai's hard water (300–500 ppm TDS), dose toward the upper end of each range.
| Soiling Level | 35 KG Machine | 50 KG Machine | 100 KG Machine |
|---|---|---|---|
| Light to Medium Hotel room linen, uniforms, daily wash |
150–200 g | 250–350 g | 500–650 g |
| Heavy Soiling Restaurant linen, workwear, heavy contamination |
250–300 g | 400–500 g | 600–800 g |
| Product | Dosing | Notes |
|---|---|---|
| BLEACH WHITE | 45–90 g per 50kg (normal) 120–180 g per 50kg (heavy) |
White fabrics only |
| FABRISOFT | 1–1.5% of fabric weight | Final rinse cycle, all fabrics |
| ECO CLEAN Ruby Crystal Softener | 30 ml per standard load | Fabric softener drawer, final rinse |
May be necessary depending on soiling and staining level. For extreme staining, use POWER PLUS or DET together with the BOOST additive. Full technical data sheets and complete dosing tables are available on the LAUNDREX product page — see below.
Running out of detergent or softener mid-week in a 200-room hotel means stiff towels in guest rooms and housekeeping fielding complaints by 11am. Vileson Trade FZCO's monthly subscription plans include LAUNDREX and ECO CLEAN Ruby Crystal as part of your Professional or Enterprise bundle — delivered automatically every month from Jebel Ali.
LAUNDREX 25kg range + ECO CLEAN Ruby Crystal · Full SDS · Free samples for qualified B2B accounts
LAUNDREX 25kg range + ECO CLEAN Ruby Crystal · Hard-water formulated · Full SDS documentation · Free samples · UAE & GCC delivery from Jebel Ali
📞 +971 56 319 6134 · ✉ customers@vilesontrade.company · Jebel Ali Free Zone, Dubai UAE