Vileson Trade FZCO is one of the laundry chemicals suppliers in UAE serving hotels, serviced apartments and commercial laundries from Jebel Ali. A complete hotel laundry programme built around two verified product lines: the LAUNDREX commercial range for main-wash detergent, bleach and softener in bulk, and ECO CLEAN Ruby Crystal for guest-facing fabric softening. Both formulated to perform in Dubai's 300–500 ppm hard water.
Dubai's hotel laundry operations face a challenge that European and Asian markets do not: hard water. At 300–500 ppm total dissolved solids, standard laundry chemicals formulated for soft-water markets underperform here, leaving grey residue on white linen and stiffening fabric over repeated washes. Vileson Trade FZCO supplies two verified, hard-water-ready product lines to hotels across Dubai, UAE and the GCC from our Jebel Ali warehouse - LAUNDREX for bulk commercial wash and ECO CLEAN Ruby Crystal for guest-facing finishing.
Vileson Trade FZCO supplies laundry chemicals B2B to hotels, serviced apartments, commercial and industrial laundries, hospitals and facility management companies across the UAE. Every order ships from our Jebel Ali warehouse with GHS labels, and English SDS and COA are available on request.
| What you get | Detail |
|---|---|
| Range | LAUNDREX detergent powders and BLEACH WHITE oxygen bleach (25kg bags), FABRISOFT liquid softener (25L), ECO CLEAN Ruby Crystal softener (1L) and Laundry Power Gel (3L) |
| UAE delivery | All 7 Emirates in 1-5 business days, free on qualifying orders |
| GCC delivery | Saudi Arabia, Oman, Qatar, Bahrain and Kuwait in 5-10 business days |
| Warehouse pickup | No minimum order when you collect from Jebel Ali |
| Pricing | B2B pricing sent within 24 hours |
| Documents | GHS labels on every container, English SDS and COA on request, technical data sheets with dosing |
Hard water contains elevated dissolved calcium and magnesium. When a detergent designed for 50–150 ppm water is used at Dubai's 300–500 ppm, those ions react with the surfactant to form insoluble soap scum - depositing on linen fibres as grey residue, reducing softness and shortening usable linen life.
LAUNDREX POWER PLUS contains Sodium Carbonate at over 30% concentration, which acts as a built-in water softener - it precipitates calcium and magnesium ions from Dubai's water before they can react with the surfactant, so the detergent performs at full efficacy instead of leaving scum behind.
A Dubai hotel laundry operation needs four functions covered: main-wash detergent, whitening bleach, fabric softening and a booster for heavy staining. Vileson Trade FZCO supplies all four from two verified product lines - full technical data sheets and dosing charts available on each product's own page.

Low-foam commercial detergent powder for front-loading machines. Bleach-stable optical brightening agent, hard-water compensating chemistry, effective 40–90°C. DET is the low-foam formula for white fabrics and Kantoora.
Full specs and dosing chart →Oxygen bleach for white fabrics only - hotel linen, towels, bed sheets and Kantoora. Restores whiteness across repeated commercial wash cycles when used at the correct dose for fabric quality and temperature.
Full specs and dosing chart →Safe for all fabrics and colours, dosed in the final rinse cycle. Reduces static, improves guest-facing feel on towels and robes, and is compatible with the full LAUNDREX main-wash range.
Full specs and dosing chart →Premium 1L fabric softener, up to 33 washes per bottle. Dubai Municipality registered. Used as a finishing softener on premium guest linen where scent is part of the room experience.
Full specs and product page →Hotel laundries use a small set of chemical types, each doing one job in the wash cycle. Here is what each one does and which of them Vileson supplies.
| Type | What it does | Vileson product |
|---|---|---|
| Main-wash detergent | Removes soil, body oils and food stains in the main wash. Powder or liquid; low-foam for washer-extractors. | LAUNDREX POWER PLUS / DET (powder, 25kg) · ECO CLEAN Laundry Power Gel (3L) |
| Oxygen bleach | Whitens and lifts stains on white linen and towels, with less fibre damage than chlorine bleach. | LAUNDREX BLEACH WHITE (25kg) |
| Chlorine bleach | Strong whitening for white cotton; can weaken fibres and damages coloured fabrics. | Not in the Vileson range |
| Booster / destainer | Added to the main wash for heavy or stubborn staining. | LAUNDREX BOOST additive |
| Sour / neutraliser | Acidic final rinse that neutralises leftover alkalinity from the detergent. | Not in the Vileson range |
| Fabric softener | Final-rinse conditioner that softens towels and linen and reduces static. | FABRISOFT (25L) · ECO CLEAN Ruby Crystal (1L) |
| Starch | Gives table linen and uniforms a crisp finish. | Not in the Vileson range |
From the LAUNDREX Technical Data Sheet. Dose in grams per wash cycle. In Dubai's hard water (300–500 ppm TDS), dose toward the upper end of each range.
| Soiling Level | 35 KG Machine | 50 KG Machine | 100 KG Machine |
|---|---|---|---|
| Light to Medium Hotel room linen, uniforms, daily wash |
150–200 g | 250–350 g | 500–650 g |
| Heavy Soiling Restaurant linen, workwear, heavy contamination |
250–300 g | 400–500 g | 600–800 g |
| Product | Dosing | Notes |
|---|---|---|
| BLEACH WHITE | 45–90 g per 50kg (normal) 120–180 g per 50kg (heavy) |
White fabrics only |
| FABRISOFT | 1–1.5% of fabric weight | Final rinse cycle, all fabrics |
| ECO CLEAN Ruby Crystal Softener | 30 ml per standard load | Fabric softener drawer, final rinse |
May be necessary depending on soiling and staining level. For extreme staining, use POWER PLUS or DET together with the BOOST additive. Full technical data sheets and complete dosing tables are available on the LAUNDREX product page - see below.
Running out of detergent or softener mid-week in a large hotel means stiff towels in guest rooms and housekeeping fielding complaints by 11am. Vileson Trade FZCO's monthly subscription plans can include LAUNDREX and ECO CLEAN Ruby Crystal as part of your bundle - delivered automatically every month from Jebel Ali. See the subscription page for current plans and pricing.
LAUNDREX 25kg · Fabrisoft 25L · ECO CLEAN Ruby Crystal · English SDS on request · Pricing within 24 hours
LAUNDREX 25kg · Fabrisoft 25L · ECO CLEAN Ruby Crystal · English SDS on request · Free UAE delivery on qualifying orders · GCC delivery from Jebel Ali
Vileson Trade FZCO · Jebel Ali, Dubai, UAE · +971 56 319 6134 · customers@vilesontrade.company